Top News This Week
- Study: UK games industry struggling to find staff
http://www.gamesindustry.biz/articles/2011-10-05-study-uk-games-industry-struggling-to-find-staff
- Richest fifth 'take 97% of all iOS game revenue'
http://www.develop-online.net/news/38761/Richest-fifth-take-97-of-all-mobile-game-revenue
- FIFA 12 enjoys record-smashing global launch
http://www.next-gen.biz/news/fifa-12-enjoys-record-smashing-global-launch
What is Innovation?
•According to the Oxford English Dictionary, innovation is:
Pronunciation:/ɪnəˈveɪʃ(ə)n/
noun
–[mass noun] the action or process of innovating
–[count noun] a new method, idea, product, etc.:technological innovations designed
to save energy
Innovation??•Or incremental improvements?
•Is innovation curtailed by the yearly release schedule?
•Does an innovative feature require more development time than the 12 month release window allows?
•And how long would it take to develop?
Mirror's Edge
•Mirror’s Edge divided opinion –
–See Keith Stuart from the Guardian
“Do game reviewers really understand innovation? Or are we undervaluing it entirely?”
http://www.guardian.co.uk/technology/gamesblog/2008/nov/14/gameculture-playstation1
•Reaction to the above opinion
"I don’t think Mirror’s Edge is as stunningly innovative as claimed... First person
perspective, running away from enemies, avoiding direct combat, quick time events, the
colour blue: all of these things have been done before.”
John Kershaw
http://nukezilla.com/2008/11/15/guardian-mirrors-edge-is-just-too-innovative-for-reviewers/
What is Innovative?
http://www.guardian.co.uk/technology/gamesblog/2008/nov/14/gameculture-playstation1
•Reaction to the above opinion
"I don’t think Mirror’s Edge is as stunningly innovative as claimed... First person
perspective, running away from enemies, avoiding direct combat, quick time events, the
colour blue: all of these things have been done before.”
John Kershaw
http://nukezilla.com/2008/11/15/guardian-mirrors-edge-is-just-too-innovative-for-reviewers/
What is Innovative?
• Genres
– Interactive Documentary
– Serious Games
– Others…maybe you have one in your head…
– …maybe you’ll work on a genre-defining title? …the illegitimate child of
• Rhythm + Action-Adventure +Platform + MMO + Angry Birds?
– …and using a freemium model
Serious Games
What? SG involve the use of games technologies and methodologies for:
e-Learning, Simulation, Team building, Collaboration, Social Networking, Opinion shaping
for defense, education, scientific exploration, health care, emergency management, city planning, engineering, religion, and politics.
Innovation Growth Areas
• Technology – 3DS, Kinect, 3DTV
• Business Models – cover in next lecture
• Business Processes – a little later today
• What else?
Star Wars Kinect
- E3 2010 Video
- E3 2011 Video
- E3 2010 Video
- E3 2011 Video
Current Industry Trends
• Industry is in a state of flux…
• New Growing Platforms e.g. Mobile, Social Media & the “Online” space (Digital Distribution)
• New Publishing Platforms e.g. App Store/Android/XBLA (Self-Publishing)
• New Development Opportunities…
• New Markets – Korea/India/China
• Games as a Service
• No more fire and forget
• Work-for-Hire & Fixed Price Contracts are increasingly common
• Indie Development
• reaction to lack of innovation?
• burn out or young guns
• easy to use tools
• Film Industry Model or “Hiring & Firing”
Concerns
• Lack of Innovation
• Super Developers
• Pre-Owned
• Piracy
• Recession
• Tax Breaks
• UK-Specific (Canada)
Relative Articles
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